Small business marketing can feel like an endless checklist: create content, run Google Ads, post on social media, and optimize for SEO. The advice is everywhere, but what if you’ve tried it all and still don’t see results?

If this sounds familiar, you’re not alone. Many small business owners struggle to create marketing strategies that deliver measurable growth. The issue isn’t always a lack of effort—it’s often a lack of leadership. Enter Marketing Leadership as a Service (MLaaS)—a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive.

As the founder of Duct Tape Marketing, I’ve spent over 30 years helping small businesses transform their marketing efforts into a growth-driving machine. My mission has always been clear: simplify small business marketing and make it actionable.

In this blog, I’ll break down the critical concept of the marketing leadership gap and how addressing it can unlock your business’s full potential. Whether you’re a small business owner or a consultant looking to guide your clients, you’ll leave with practical steps to create a marketing system that works.